Summary

Before & After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. Here's the first book from B&A's founder and publisher. John McWade walks his own talk, bringing students a beautifully clear, cohesive, and elegant primer on page design. They'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. They'll also learn how to choose the right font for their project, why one typeface works better than another, and lots more. Best of all, they'll discover how to think visually—transforming the images in their heads into documents that communicate effectively on the page.