Description:

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

Table of Contents:

Preface to the second edition.

Preface to the first edition.

About the Author.

Chapter 1. Introduction to E-Business.

Chapter 2. The Basics of E-Business Technology.

Chapter 3. The Markets for Electronic Commerce.

Chapter 4. E-Marketing.

Chapter 5. The Economics of E-Business.

Chapter 6. Analysing the Industry Impacts of E-business.

Chapter 7. Developing an E-Business Strategy.

Chapter 8. Implementing an E-Business Strategy.

Chapter 9. Public Policy Issues.

Chapter 10. Future Trends.