This text shows how fundamental business concepts apply to the world of e-commerce. It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security.

Table of Contents

• Unit 1 An Introduction to Electronic Commerce
  Lesson 1 The Internet in Our Economy
  Lesson 2 Business on the Internet
• Unit Review
  
  Unit 2 Personal and Business Services Online
  Lesson 3 Searching for a Career
  Lesson 4 Personal Finance on the Internet
  Lesson 5 Internet Information Services
• Unit Review
  
  Unit 3 Buying Online
  Lesson 6 B2C: Business-to-Consumer
  Lesson 7 B2B: Business-to-Business
  Lesson 8 Consumer Issues
• Unit Review
  
  Unit 4 Doing Business on the Web
  Lesson 9 Internet Marketing
  Lesson 10 Digital Advertising
  Lesson 11 Global E-commerce
• Unit Review
  
  Unit 5 Developing a Web Site
  Lesson 12 Creating a Web Site
  Lesson 13 Developing a Web Site with Microsoft FrontPage
• Unit Review
  
• Appendix A: Browser Basics
• Appendix B: E-Mail Basics
• Appendix C: Connecting to the Web
  
• Glossary
• Index