1.Practical, application-oriented approach:concisely written and designed for use alongside cases and other course projects.
2.Running Case & SPSS Data Sets: For the fourth edition additional variables have been added to the Santa Fe Grill and Jose’s Southwestern Café running cases.
3.New Marketing Dashboard: features throughout focus on timely, thought-provoking issues, including ethics, privacy, and online data collection, the roles of Twitter and LinkedIn, and more!
Essentials of Marketing Research, 4/e (IE-Paperback)
- 作者： Hair
- 出版社： McGraw Hill Higher Education
- 出版日期： 2016-12-16
- ISBN碼： 9781259252464
- 編號： 9781259252464
$ 1,215 元
原價 1,240
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$1,215