Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.
Digital Business and E-Commerce Management, 7/e (Paperback)
- 作者： Dave Chaffey , Tanya Hemphill , David Edmundson-Bird
- 出版社： Pearson FT Press
- 出版日期： 2019-06-01
- ISBN碼： 9781292193335
- 編號： 9781292193335
$ 1,254 元
原價 1,320