Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Marketing: An Introduction, 14/e (GE-Paperback)
- 作者： Gary Armstrong , Philip Kotler , Marc Oliver Opresnik
- 出版社： Pearson FT Press
- 出版日期： 2019-06-01
- ISBN碼： 9781292294865
- 編號： 9781292294865
$ 1,421 元
原價 1,450