Copyright: 2007
Format: Cloth; 736 pp
For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.
The premier marketing strategy and management casebook in the world
Roger Kerin, Southern Methodist University
Robert Peterson, University of Texas at Austin
Strategic Marketing Problems: Cases and Comments 11/e
- 作者： ?Roger Kerin, Robert Peterson
- 出版社： 新陸書局
- 出版日期： 2007-06-01
- ISBN碼： 9780132335713
- 編號： 0010475323
$ 1,045 元
原價 1,100
-
$1,045