Electronic Commerce 2012 7/e | 拾書所

Electronic Commerce 2012 7/e

$ 1,216 元 原價 1,280

  1.NEW! Focus on what's important: Streamlined Content. EC moves at the speed of technology, and to keep pace with this ever-changing information, this edition has been streamlined from 18 chapters to 15.

  2.NEW! Go social: New Chapter on Social Commerce. Social commerce is becoming a major element of EC, which is why this text includes a new chapter–Chapter 7: Social Commerce–that describes this exciting topic to students.

  3.NEW! Offer the latest information: Cutting-Edge Topics. This book presents the most current topics relating to EC, as evidenced by the many 2009-2011 citations. Overall, this text covers today's hottest topics such as:
  -Social networking
  -e-learning
  -e-government
  -e-strategy
  -Web-based supply chain systems
  -Collaborative commerce
  -Mobile commerce
  -Cloud computing
  -Crowdsourcing
  -RFID
  -f-commerce

作者簡介

Efraim Turban
  現職:University of Hawaii

David King
  現職:JDA Software Group, Inc.

Jae Lee
  現職:Korea Advanced Institute of Science and Technology

Ting-Peng Liang(梁定澎)
  現職:中山大學教育部國家講座教授

Deborrah C. Turban
  現職:Turban Company Inc.

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