This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, International Edition is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

作者簡介

William G. Zikmund

　　現職：Oklahoma State University

Barry J. Babin

　　現職：Louisiana Tech University

Jon C. Carr

　　現職：Texas Christian University

Mitch Griffin

　　現職：Bradley University