DESCRIPTION
　　Principles of Accounting 20/e provides leading accounting content that engages and motivates students. It helps students to develop good decision-making habits as they prepare, analyze, and apply accounting information. It also includes the financial reports of nestle, Kraft Foods, and Adidas to further reinforce real-world relevance of accounting concepts.

　　FEATURES
　　1.A unique pedagogical framework that gives insight into every aspect of business decision making supported by accounting information.

　　2.The Conceptual/Analytical/Procedural（CAP）Model that allows instructors to easily customize their courses

　　3.Chapter-opening stories featuring many successful entrepreneurs

　　4.A focus on International Financial Reporting Standards（IFRS）and IFRS-reporting companies

　　5.Additional points, hints and tips strategically placed in side margins

　　6.Comprehensive end-of-chapter questions, exercises and problems

作者簡介

John J. Wild

　　現職：University of Wisconsin at Madison

Ken W. Shaw

　　現職：Uninersity of Missouri at Columbia

Barbara Chiappetta

　　現職：Nassau Community College

Winston Kwok

　　現職：National University of Singapore