The 7th edition of Marketing for Hospitality and Tourism is a land mark entry in the long successful history of the market leader. With the 7th edition, great care was taken tor provide and introductory guide to hospitality and tourism marketing that truly reflects the modern realities of marketing.
We've thoroughly revised the seventh edition of Marketing for Hospitality and Tourism to reflect the major trends and forces impacting marketing in this digital age of customer value, engagement, and relationships.
We've thoroughly revised the seventh edition of Marketing for Hospitality and Tourism to reflect the major trends and forces impacting marketing in this digital age of customer value, engagement, and relationships.