The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Marketing Management：An Asian Perspective(7版)
- 作者： Philip Kotler,Kevin Lane Keller,Swee Hoon Ang,Chin Tiong Tan,Siew Meng Leong
- 出版社： 華泰文化
- 出版日期： 2017-11-07
- ISBN碼： 9781292089584
- 編號： 0010773186
$ 1,349 元
原價 1,420
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$1,349