Description
Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the forut key language components: reading, listening, speaking, and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior.
The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.
Included Features: •A variety of realistic reading passages
•Career-specific dialogues
•45 reading and listening comprehension checks
•Over 400 vocabulary terms and phrases
•Guided speaking and writing exercises
•Complete glossary of terms and phrases
The Teacher´s book contains a full answer key and audio scripts.
The audio CDs contain all recorded material.
Career Paths: Sales and Marketing is a new educational resource for sales and marketing professionals who want to improve their English communication in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the forut key language components: reading, listening, speaking, and writing. Career Paths: Sales and Marketing addresses topics including the marketing mix, closing, commissions, marketing strategies and consumer behavior.
The series is organized into three levels of difficulty and offers a minimum of 400 vocabulary terms and phrases. Every unit includes a test of reading comprehension, vocabulary and listening skills and leads students through written and oral production.
Included Features: •A variety of realistic reading passages
•Career-specific dialogues
•45 reading and listening comprehension checks
•Over 400 vocabulary terms and phrases
•Guided speaking and writing exercises
•Complete glossary of terms and phrases
The Teacher´s book contains a full answer key and audio scripts.
The audio CDs contain all recorded material.