Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing. Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on topics that will be of most importance and interest to new product managers. Significant updates can be found throughout.
New Products Management (12版)
- 作者： C. Merle Crawford,C. Anthony Di Benedetto
- 出版社： 華泰文化
- 出版日期： 2020-05-27
- ISBN碼： 9781260575088
- 編號： 0010860522
$ 1,216 元
原價 1,280
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$1,216