Essentials of Marketing Research uses an application-oriented approach to equip students with skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, coverage of sample size rules-of-thumb, background literature reviews, and new market research tools/techniques. -Concise- Continuing case and data sets included. -Connect and SmartBook 2.0
Essentials of Marketing Research (5版)
- 作者： Joseph F. Hair Jr.,David J. Ortinau,Dana E. Harrison
- 出版社： 華泰文化
- 出版日期： 2020-05-29
- ISBN碼： 9781260575781
- 編號： 0010860538
$ 1,216 元
原價 1,280
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$1,216