International Business:Environment & Operations(GE)(17版) | 拾書所

International Business:Environment & Operations(GE)(17版)

$ 1,311 元 原價 1,380
  With a legacy of nearly half a century, International Business: Environments & Operations insightfully integrates theory and practice to provide students with a meaningful understanding of the dimensions and dynamics that define international business. It enables a comprehensive understanding of the wide-ranging facets of IB through a diversity of perspectives-ranging from the managerial to the institutional, the strategic to the tactical-and is supported by numerous examples of managers and companies around the world.

  This seventeenth edition sustains the book's characteristic rigor and practical approach, balancing a focus on current best practices against extensive coverage of contemporary political, economic, and social developments, including all the challenges and opportunities the arise.

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