虛擬實境、隨選經濟與人工智慧，這些方興未艾的科技成就，將如何到達巔峰？又如何影響人類未來的生活？《科技想要什麼》、《失控》作者，成功預言了過去 30 年科技的發展，這次更要結合對於過去與當下的觀察，發表未來「必然」的樣貌。



　　未來必定是由現今的發展層層堆疊而至的，凱利與其他未來學家不同之處，在於多數人對未來的想像，多由現在的面貌去強化或腐化。例如三十年前的觀察家，多預言網路將成為沙發馬鈴薯的極樂天堂——成為有5,000個頻道般的電視，他們無法預料到網路將使每個人都可以成為新聞、藝術、娛樂的自造者。但身為資深科技觀察家的凱利，在 1995年就預言了 Facebook、維基的出現，他的著作《失控》更成為「駭客任務」的背景。



　　從虛擬實境、隨選經濟到人工智慧，這些都是一些長期累積的力量展現出的成果。凱利深入分析 12 個科技潮流：形成、知化（cognifying）、流動、屏讀（screening）、使用、共享、過濾、重混、互動、追蹤、提問和開始，本身的發展與互相連結、依存後產生的變化。



　　這些日益強大的力量會徹底改變我們購物、工作、學習跟與他人溝通的方式。透過了解與擁抱它們，將讓我們更容易規劃自己與科技對應的關係，並仍能站在即將到來之改變的浪頭上。每個認真探尋工商業與個人生活走向的人，都能在本書中找到放眼未來的立足點。

"A quintessential work of technological futurism." - James Surowiecki, strategy + business, "Best Business Books 2017 - Innovation"

From one of our leading technology thinkers and writers, a guide through the twelve technological imperatives that will shape the next thirty years and transform our lives

Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. In this fascinating, provocative new book, Kevin Kelly provides an optimistic road map for the future, showing how the coming changes in our lives--from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture--can be understood as the result of a few long-term, accelerating forces. Kelly both describes these deep trends--interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning--and demonstrates how they overlap and are codependent on one another. These larger forces will completely revolutionize the way we buy, work, learn, and communicate with each other. By understanding and embracing them, says Kelly, it will be easier for us to remain on top of the coming wave of changes and to arrange our day-to-day relationships with technology in ways that bring forth maximum benefits. Kelly's bright, hopeful book will be indispensable to anyone who seeks guidance on where their business, industry, or life is heading--what to invent, where to work, in what to invest, how to better reach customers, and what to begin to put into place--as this new world emerges.