A candid and enthralling memoir by the legendary founder of the company that brought American style to the world—Ralph Lauren shares the inside story of his rise from a tie designer operating out of a single drawer in the Empire State Building to the CEO of one of our most iconic brands.

Ralph Lauren is an American original. Born in the Bronx, the youngest of four, he grew up in a typical American neighborhood playing sports and going to the local movie theater. Though he never went to fashion school, he knew early on that he had a passion for style. Over the past fifty years, Lauren has built one of the greatest and most recognizable lifestyle brands—one that epitomizes the American Dream. The polo pony is among the few icons instantly recognized across the world.

But Lauren himself has always been a mystery. Now, in a memoir that’s heartfelt, humble, and beautifully crafted, he tells his story at last. This rare peek into the mind of one of the most accomplished business leaders tells of the risks he took, the setbacks, the competitors, and the countless doubters—as well as his many thrilling triumphs, visionary breakthroughs, and the foundational relationships that formed the heart of his brand.

Both an artistic and entrepreneurial genius, Ralph Lauren is the quintessential interpreter of American style, a man who had a singular vision and sold it to the world.