This book is not a retrospective from some ad legend. This is not a book for clients or our bosses. It’s a book that should be instantly useful for people starting out. A guide for the first few years at a place you’d actually want to work.

Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. Superstars who’ve been working for several decades. They have stories from the old days when people could start in the mailroom. They’re sagely CDs or ECDs. They are talented.

That’s been done.

Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to work at some of the best agencies in the world despite these shortcomings.

Hi. I’m Thomas.