The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand
- 作者： Robinson, Steve
- 出版日期： 2019-06-11
- ISBN碼： 9781400213160
- 編號： F014368163
$ 945 元
原價 945
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$945