From treehouse dream to global brand, Tofurky's founder and CEO of thirty-five years shares his story of selling millions of plant-based food products without selling out.

Success doesn't happen overnight. Except for Seth Tibbott, to whom it does--following fifteen years of intrepid failure. In Search of the Wild Tofurky tells the triumphant tale of how a self-described hippie with no business training but plenty of doggedly enterprising goals grew a ＄2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way.

Tibbott took home a grand total of ＄31,000 in his first nine years of striving to bring tempeh, a nearly unknown soy product he knew in his gut was revolutionarily tasty, to the people. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to soullessly chase the money or try to fit in. Instead, he built a business that fit him.

Thus Tibbott discovered the "secret sauce" ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes harsh twists and turns of the unconventional path. Look no further for a delightfully unexpected ＄100 million story of hope and hustle.