Starting a specialized law practice always presents its own unique considerations. If you’re considering focusing your law practice on Assisted Reproduction Technology (ART) law, or adding it as a significant component in your family law practice, you’ll find that marketing yourself as an attorney in this area requires exceptional analysis, creativity, and focus.

Developing a Successful Assisted Reproductive Technology Law Practice is a nuts-and-bolts handbook to understanding and mastering the key elements of specializing in this growing and important field. The book’s authors each have a successful legal practice focused on the complex area of ART and related legal issues affecting future families. From their respected practice backgrounds, they bring an authoritative perspective and practice-proven guidance to a pertinent analysis of what an ART legal practice is, what it isn’t, and how to craft your own practice in this area.

Throughout the text, the authors contribute practice tips about handling common situations and provide strategies for handling the issues raised. Topics cover all essential elements for starting or enhancing your ART law practice:

• Marketing must be purposeful as it focuses on a limited population: how to define your target market, and strategic points to consider in your marketing materials
• Networking and the importance of collecting colleagues and allies to build a referral network
• The importance of staying current with ART law in your jurisdiction. (Hint: it’s a moving target)
• Drafting effective client forms, from intake documents to setting fees, retainer agreements, surrogacy agreements, estate planning documents, and more
• Frequent issues that might be overlooked: insurance coverage, escrow services, tax considerations, impact on future family law issues, same-sex couples, and interstate/international surrogacy
• A library of essential forms, including retainer agreement, sample agreement with commentary, affidavits, checklists, glossary, and more