Dawn Iacobucci is the Ingram Professor of Marketing at Vanderbilt University. Her research focuses on networks and methodological research questions. She has published in journals including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology and Marketing Science.
Continuing to Broaden the Marketing Concept
- 作者： Iacobucci, Dawn
- 出版日期： 2020-09-17
- ISBN碼： 9781787548251
- 編號： F016910404
$ 6,000 元
原價 6,000
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$6,000