Johan Idema is a passionate promoter of innovation in the art world. He works as a cultural entrepreneur, writer and director for the foundation Art Public. Idema has extensive experience as an arts consultant and has worked at several cultural institutions, including as chief curator at the Netherlands Architecture Institute (Rotterdam). Idema is the initiator of, among others, the theatrical art exhibition The Big Art Show and the award-winning classical music app Wolfgang. Idema obtained master degrees in Arts Administration at New York University and Innovation Management at TU Delft. He was awarded an oeuvre prize as ’New Radical’, in the Netherlands, where Idema is based.