Advance gender equality one family at a time.

Pediatrician and mother of four Dr. Shelly Flais gives parents the tools they need to start the lifelong process of raising their boys into men who are mentally healthy, empathetic, and committed to gender equality. Dr. Flais provides concrete techniques for parents to push back against cultural stereotypes and toxic masculinity as they nurture their sons. Because ＂kids do as they see,＂ the work of being role models for gender equality starts in the home. Dr. Flais explains developmentally appropriate opportunities for growth and awareness of gender equality at every age from before birth through early adulthood. This conversation-starter emphasizes the benefits of gender equality for boys and girls and men and women, and discusses it not only in the context of the family, but also the extended family, school, and greater community.