社區、創造力和色彩充滿活力地描繪了 2023 年
因為去年的無限樂觀情緒轉變為對鼓舞和玩耍的旺盛需求。

所有跡像都表明，由於經濟不穩定、政治不穩定和環境惡化持續存在，今年將是黯淡和混亂的一年。然而，面對持續的困難，人們決心表現出韌性、創新和快樂。 Pantone 為其 2023 年度代表色 Viva Magenta 做出了明智的選擇，抓住了一種活潑的情緒：它是“非常規時間的非常規色調”。 Joyconomy今年正在興起，各品牌為所有年齡段的人提供無拘無束的遊戲和模仿扔五彩紙屑感覺的運動課程——請加入我們（揮動雙臂大量）。

「新科技賦能」或「持續很久的大事件」都是形成趨勢的原因，因為它影響著人們的生活與價值觀，進而形成趨勢浪潮。而這次2023 年「Future 100 改變未來的100 件事」的發行，正是科技與反思的成果。不過，不管環境有多挑戰，我們都可以用更樂觀的態度來擁抱未來！

Community, creativity, and color vibrantly paint 2023.

As last year’s unbounded optimism shifts to an exuberant need for uplift and play.

All signs should point towards a bleak and chaotic year as a rocky economy, political instability, and environmental deterioration persist. However, people are determined to show resilience, innovation, and joy in the face of continued hardship. Pantone’s bright choice for its Color of the Year 2023, Viva Magenta, captures the spritely sentiment: it’s “an unconventional shade for an unconventional time,” the brand says. A joyconomy is in motion this year, with brands offering uninhibited play for all ages (Ageless play) and exercise classes that mimic the feeling of tossing confetti (Joy workout)—sign us up, please (with arms waving profusely).

“New technologies" and "major, long-lasting events" are two big drivers of new trends because these factors are profoundly changing people's lives and values. The issuance of Future 100 2023 represents exactly the reflection on these events and the technological advancement. However challenging the future will be, I know we can face it and embrace it more optimistically.