This new edition of Marketing For Dummies will cover the many recent marketing strategies that have evolved in the business world. Some new topics this edition adresses are:Local sourcing, which creates lots of opportunities for local and regional marketingLinking Web visibility to real world traffic and salesVery narrow targeting onlineCommunity marketing--- finding just those people who share your interest and want what you've gotBehavioral marketing---reaching people with what they want how they want itUpdated marketing plans, resources and examples throughout
Marketing for Dummies
- 作者： Hiam, Alexander
- 出版社： For Dummies
- 出版日期： 2014-05-05
- ISBN碼： 9781118880807
- 編號： 2035690280676
$ 788 元
原價 875
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$788