Basics Film-Making: The Language of Film explores the means by which film communicates meaning to its audience. It will help you understand how films communicate by considering the stories they tell, the sign systems they deply, the interpretive contexts the viewer is invited to place them in, and the range of aesthetic elements that contribute to the cinematic image. Each chapter concludes with a case study in which key ideas are seen in context within a particular film, or a specific scene.Basics Film-Making: The Language of Film presents complex ideas in a clear and straightforward style, enabling you to apply these ideas to your own analysis or film-making.Other titles in the Basics Film-Making series include: Producing, Screenwriting and Directing Fiction.Ethical practice is well known, taught and discussed in the domains of medicine, law, science and sociology but was, until recently, rarely discussed in terms of the Applied Visual Arts. Yet design is becoming an increasingly integral part of our everyday lives and its influence on our society ever-more prevalent.AVA Publishing believes that our world needs integrity; that the ramifications of our actions upon others should be for the greatest happiness and benefit of the greatest number. We do not set ourselves out as arbiters of what is `good' or `bad', but aim to promote discussion in an organised fashion for an individual's understanding of their own ethical inclination.By incorporating a `working with ethics' section and cover stamp on all our titles, AVA Publishing aims to help a new generation of students, educators and practitioners find a methodology for structuring their thoughts and reflections in this vital area.