Gary Pisano argues that the development of distinctive and superior process technologies is a key source of competitive advantage. In a multi-year study of international pharmaceutical firms (with references to a variety of other industries), he challenges the widely held product/process life cycle view of competition, which suggests that industries tend to emphasize either product innovation or process innovation. He also offers a set of recommendations for the practices and approaches that can be used to unlock the potential of process development. In doing so, he provides a window into the more general phenomenon of how organizations create, select, and implement new capabilities.
The Development Factory
- 作者： Gary P,Pisano
- 出版社： Harvard
- 出版日期： 2023-07-29
- ISBN碼： 9780875846507
- 編號： 203c080107290
$ 1,418 元
原價 1,575
-
$1,418