Florence attracts over 16 million tourists every year (Source: Dailymail.co.uk),Over 3 million British travellers visit Italy every year (Source: www.gov.uk),In 2017, UNESCO estimated that 60% of the world's most important artworks are in Italy and more than 50% of them are in Florence (Source: www.hvs.com),New 2018 edition focuses on Florence (plus Fiesole) rather than spreading itself to cover all of Tuscany unlike other pocket guides on the market,Rough Guides was the No. 3 travel guide publisher in 2016, worth ?.3 million (Nielsen Bookscan)