Poland hosted 15 million overnight stays in 2016 and is the 18th most popular destination in the world (Source: Thenews.pl/ Pot.gov.pl),Over 500k British citizens visited Poland which is up by 11.1% in 2016 (Source: Wien.gv.at),Many visitors are attracted to the countryside for skiing, hiking, cycling and kayaking with stays in picture-perfect wooden cottages,Rough Guides was the No. 3 travel guide publisher in 2016, worth ?.3 million (Nielsen Bookscan)