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Minding the Corporate Checkbook: A Manager's Guide for Executing Successful Busi

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Minding the Corporate Checkbook: A Manager''s Guide for ExecutingSuccessful Business Investments Steven R. Kursh, Ph.D. "I agree strongly with the author that Return on Investment (ROI) is notby itself a sufficient justification for most of today''s businessinvestments, particularly those that involve a large amount of''gut-based'' emotional decisions. This book provides a defensible,repeatable, and transferable decision-making process that will help thereader become more effective when spending his company''s money." —Michael Hoch, Research Director, Aberdeen Group "This book does a great job laying out the importance of consideringmore than just the pure ''ROI numbers'' of an investment, and forces youto think about the implementation and follow-up needed. It should beread by anyone who has the opportunity or ability to change the waycapital is invested." —Jim Connelly, Regional Vice President of Finance, MariottInternational, Inc. "Minding the Corporate Checkbook reaffirms the notion that businessvalue is brought about by successful execution and continuedsupervision, and not solely determined by preliminary due diligence. Thescope of this book is applicable to internal corporate endeavors, aswell as a variety of other investments. After reading this book, I findmyself applying these execution and post-investment managementtechniques to a variety of my venture capital deals, as well as betterassessing new investment opportunities through more pragmatic exitstrategy evaluations." —Rudolph J. Morando Jr., Associate, Rex Capital Advisors, LLC "This is a very lucidly written book that provides a new qualitativeframework for business decision-making.The primary contribution is toprovide a decision-maker with a process that can be used to complementexisting (and often abused) financial-number-driven analysis.The authorhas provided a very helpful and effective resource for practitioners—both managers and consultants—and people who are regularly inundated bynumbers but may not have the time to put these numbers in the context ofa particular capital decision-making process." —Dr. Atreya Chakraborty, Senior Consultant,The Brattle Group "Through consulting, I have witnessed far too many failedinvestments—and even worse, failing companies!—that could have beenavoided by applying the lessons contained in this book. Anyone can readthis book and apply the tools his type of investment analysis." —Jack Mazur, Senior Financial Consultant, Parson Consulting "Projects too often fail not because the financial calculations werewrong, but because the execution and subsequent management were notconsidered carefully enough. Steve Kursh''s new book makes a uniquecontribution by providing a framework that helps us better deal withboth the execution phase of a project and its ongoing management." —Lal C. Chugh, Ph.D., Professor of Finance, University of Massachusetts Dr. Steven R. Kursh has written the defin

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