Winning sales strategies from the greatest strategist of all time
In Sun Tzu Strategies for Selling, the worlds leading interpreter of Sun Tzus timeless strategies for the modern business audience shows you how the ancient Chinese Generals classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all!
Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzus writings to sales strategy. It also transforms Sun Tzus wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. Youll learn how to:
Occupy the high ground--think positively
Be willing to lose--take risks
Win without fighting--develop a superior strategy
Seize the initiative--beat your competitors to the punch
Be flexible--change your tactics to fit changing circumstances
Consolidate your achievements--sell solutions
Winning sales tactics from the greatest strategist of all time
Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the worlds leading interpreter of Sun Tzus timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorists classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzus writings to sales strategy. It also transforms Sun Tzus wisdom into contemporary sales advice, object lessons, and real-life how-tos, such as:
Get your strategy straight
Win without fighting
Have a unique selling proposition
Know your competitor
Aim for big wins
Learn from lost sales
In Sun Tzu Strategies for Selling, the worlds leading interpreter of Sun Tzus timeless strategies for the modern business audience shows you how the ancient Chinese Generals classic strategies can lead you to victory on the increasingly competitive sales battlefield--or, better yet, without doing battle at all!
Packed with brilliant insights that will help you establish long-term relationships with your clients and prevail over any competitor this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzus writings to sales strategy. It also transforms Sun Tzus wisdom into contemporary sales advice, object lessons, and real life actions that will help you win big sales and keep your customers coming back for more. Youll learn how to:
Occupy the high ground--think positively
Be willing to lose--take risks
Win without fighting--develop a superior strategy
Seize the initiative--beat your competitors to the punch
Be flexible--change your tactics to fit changing circumstances
Consolidate your achievements--sell solutions
Winning sales tactics from the greatest strategist of all time
Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the worlds leading interpreter of Sun Tzus timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorists classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield.
Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzus writings to sales strategy. It also transforms Sun Tzus wisdom into contemporary sales advice, object lessons, and real-life how-tos, such as:
Get your strategy straight
Win without fighting
Have a unique selling proposition
Know your competitor
Aim for big wins
Learn from lost sales