Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's "The Medici Effect"shows how breakthrough ideas most often occur when we bring concepts from one field into new, unfamiliar territory and offers examples how we can turn the ideas we discover into ground-breaking innovations.
Medici Effect ─ What You Can Learn from Elephants and Epidemics
- 作者： FRANS JOHANSSON
- 出版社： Harvard Business School Pr
- 出版日期： 2006-08-30
- ISBN碼： 9781422102824
- 編號： 000494953
$ 608 元
原價 770
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$608