Crafting and Executing Strategy presents the latest research findings from the literature and cutting-edge strategic practices of companies. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.
Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases 17/E
- 作者： ARTHUR THOMPSON, JOHN GAMBLE, A. J. STRICKLAND III
- 出版社： Mcgraw-Hill, Inc.
- 出版日期： 2009-04-01
- ISBN碼： 9780070182608
- 編號： 000772756
$ 1,280 元
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$1,280