The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world's leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing.
The Marketing of Sport
- 作者： CHADWICK
- 出版社： PRENTICE-HALL,INC.
- 出版日期： 2007-01-01
- ISBN碼： 9780273688266
- 編號： 001352810
$ 1,650 元
原價 1,650