Chermack (organizational performance and change, Colorado State U.) discusses the complexities of the scenario planning method and its theoretical basis, and outlines a five-step planning system. The author also offers guidance for structuring, managing and initiating scenario projects, as well as for assessing their impact. The book is illustrated and includes extensive references. Annotation c2011 Book News, Inc., Portland, OR (booknews.com)
SCENARIO PLANNING IN ORGANIZATIONS
- 作者： CHERMACK
- 出版社： BERRETT-KOEHLER PUBLISHERS,INC.
- ISBN碼： 9781605094137
- 編號： 001672341
$ 1,178 元
原價 1,240