Award-winning Lincoln scholar Harold Holzer places Lincoln and his speech in the context of the times -- an era of racism, politicized journalism, and public oratory as entertainment -- and shows how the candidate framed the speech as an opportunity to continue his famous "debates" with his archrival Democrat Stephen A. Douglas on the question of slavery.
Holzer describes the enormous risk Lincoln took by appearing in New York, where he exposed himself to the country's most critical audience and took on Republican Senator William Henry Seward of New York, the front runner, in his own backyard. Then he recounts a brilliant and innovative public relations campaign, as Lincoln took the speech "on the road" in his successful quest for the presidency.