The critical elements of success

You’ve opened your business. Now, you have to run it—and there’s nothing easy about running a business. But with the professional advice of business owner and small-business counselor Martin Davis along with his fellow counselors and clients who have seen and done it all, managing your new business will be a breeze.

Davis offers expert guidance on all the essential elements you need to be successful, including:

• Human resources: finding, hiring, training and managing the best employees
• Customer service: how to identify, attract and keep loyal customers
• Advertising and promotion: where to find high-impact opportunities
• Finances: raising money with credit, partnerships, stock offerings and more
• Advisors: from CPAs to attorneys to insurance brokers, how to get the best people on your team
• And all the other critical details that can make or break a business!