The competitive landscape in Asia is undergoing a sea change. Companies are finally breaking the bonds imposed by the 1997 financial crisis. The engine of growth is shifting from exports to Asian market demand. China's rapid development is redrawing the Asian playing field. National fiefdoms are succumbing to cross-border competition. Together, these forces are signaling the emergence of a fundamentally new competitive game--and there will be no going back. International business expert Peter J. Williamson argues that competing in this rapidly evolving arena will require a very different kind of company. In this book, he identifies the key challenges that will distinguish the winners in tomorrow's Asia and explores the fundamental changes--in business models, mind-sets, organizational structures, and management processes--that will be required to meet those challenges. Asian companies will need to leverage the strengths of their local heritage into the future by building distinctive, new strategies around them. Western multinationals will need to reassess the approaches that have won them a share of Asia's rapid growth over the last two decades. Laying out strategies for creating a new and distinctive breed of Asian corporation, Winning in Asia provides a blueprint for reshaping the future of Asian competition. Peter J. Williamson is professor of Asian business and international management at Insead and co-author of From Global to Metanational: How Companies Win in the Knowledge Economy.