"Combines the clever, counterintuitive stories about everyday life and human behavior of Freakonomics with the big idea impact of Execution and Good to Great to provide a powerful way of getting a grip on the big issue facing not only business but nonprofits and cultural organizations: declining demand. A core business title as useful for CEOs and middle managers as for the pastor of a church wondering how best to build a congregation and the head of the local symphony looking to diversify and build an audience"--
Demand: How to Discover It, Exploit It, and Why Everything Depends on It
- 作者： Adrian J. Slywotzky
- 出版社： Random House Inc
- 出版日期： 2011-10-04
- ISBN碼： 9780307956330
- 編號： 002994034
$ 333 元
原價 665
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$333