“Knowledge is power.” That simple and short aphorism is so universally accepted that it’s embedded in our everyday thinking and speech. But it’s only half right: knowledge without the ability to express it is powerless. The same is true for creativity, innovation, inventiveness, and other desirable and valued characteristics of humans.

Astute and successful managers everywhere know that being understood is a luxury beyond price; it is a fundamental necessity for their social and financial success, and also the viability of their organizations. This book makes the case for that rare ability to express ideas, thoughts, policies, and directives coherently, clearly, distinctly, and succinctly: articulation. Hear from successful managers how being articulate changed their lives, and learn how you can follow in their footsteps. Learn how the five simple habits of “CLOWT” and the “Elite Eleven” techniques guarantee financial and social success for anyone who writes and speaks.

The book will appeal to managers who want their organizations to be more competitive, teachers at high school and college levels who want their students to get higher grades and a leg up on life, communications consultants who want to add credibility to their convictions that understanding each other is critical to our very being and functioning, government officials who are concerned with education, and anyone who wants to add understanding and empathy to their relationships of all types.