Lon Safko, author of the bestselling book The Social Media Bible, reveals the next step to successful marketing in today's digital world with FUSE! Fusion Media Marketing. Where most businesses view social media as a standalone entity, Safko introduces what he calls "tradigital media," a combination of traditional, digital, and social media marketing all in one.

This new, three-dimensional approach to marketing urges readers to pinpoint the most effective elements of their marketing programs and then combine them with the most successful social media marketing strategies, blogging, social media platforms, and microblogging. This approach allows businesses to create successful and efficient combinations of traditional, digital and social media to drive more traffic and increase revenue. FUSE! Fusion Media Marketing teaches readers how to use social media, leverage the latest interactive tools and techniques, and completely integrate these new tools into traditional media, and discover amazing synergies and opportunities.