The overall aim in bringing together the various projects reported in this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. Taken together, the collection of work provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. managing Tourism and Hospitality Services contains 28 chapters by international experts, and it is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.
MANAGING TOURISM AND HOSPITALITY SERVICES
- 作者： BRUCE PRIDEAUX
- 出版社： CABI
- 出版日期： 2007-08-25
- ISBN碼： 9781845930127
- 編號： 004082981
$ 3,990 元
原價 4,200