Using examples from the UK, Europe, America, Australia and Asia, this book provides an analysis of the latest thinking and practice in dealing with extreme and sudden reductions in demand for specific tourist destinations or products. It shows that managerial responses, including problem solving and market recovery steps, vary in effectiveness and that recovery may be slow after initial problems are overcome.
CRISIS MANAGEMENT IN TOURISM
- 作者： ERIC LAWS
- 出版社： CABI
- 出版日期： 2007-08-25
- ISBN碼： 9781845930479
- 編號： 004082983
$ 4,323 元
原價 4,550
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$4,323