Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.
 
 
New this edition: MyResearchKit--Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately.
MyResearchKit includes:

*Multiple-choice practice test questions
*Flashcards of key terms
*Short research exercises (previously in the workbook)
*Social Explorer: census data from 1790 - present
*A “Social Research in the News” blog
*Writing tutorial: covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.)
*MySearchLab:  a search engine for retrieving scholarly research articles from hundreds of academic journals