This book strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis.
Strategic Management and Competitive Advantage: Concepts and Cases (GE)
- 作者： Jay B. Barney、 :William S. Hesterly
- 出版社： PEARSON
- 出版日期： 2018-08-10
- ISBN碼： 9781292258041
- 編號： 006927945
$ 1,311 元
原價 1,380