Management Information Systems: Managing the Digital Firm 15/e | 拾書所

Management Information Systems: Managing the Digital Firm 15/e

$ 1,320 元 原價 1,320

· Real-world business cases and examples help students see the direct connection between information systems and business performance. In-text examples and case studies show students how specific companies use information systems to achieve objectives. The text uses only current (2016) examples from business and public organizations to illustrate important concepts in each chapter. All case studies describe companies or organizations that are familiar to students, such as Nike, Rugby Football , Facebook, Walmart, Fiat, Unilever, and GE.

· REVISED! Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom (or on Internet discussion boards) to stimulate student interest and active learning. Each case concludes with case study questions. The case study questions provide topics for class discussion, Internet discussion, or written assignments.

· A Hands-On MIS Projects section at the end of each chapter contains three types of projects: two Management Decision Problems; a hands-on application software exercise using Microsoft® Excel,TM AccessTM, or web page and blog creation tools; and a project that develops Internet business skills.

· Collaborative projects in each chapter encourage students working in teams to use Google DriveTM, Google DocsTM, or other open source collaboration tools. The first team project in Chapter 1 asks students to build a collaborative Google site.

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