洗腦：如何操弄人心與思想控制，進一步到控制人的行為？ 作者回顧人類史上諸多的「洗腦」事件，從政治、商業競爭、宗教到恐怖組織，洗腦的力量至今仍深深影響並操縱社會甚至國家。 In 1953, a group of prisoners of war who had fought against the communist invasion of South Korea were released. They chose - apparently freely - to move to Mao’s China. Among those refusing repatriation were twenty-one American GIs. Their decision sparked alarm in the West: why didn’t they want to come home? What was going on? Soon, people were saying that the POWs’ had been ’brainwashed’. Was this something new or a phenomenon that has been around for centuries? The belief that it is possible to marshal scientific knowledge to govern someone’s mind gained enormous attention. In an era of Cold War paranoia and experimentation on ’altered states’, the idea of brainwashing flourished, appearing in everything from critiques of CIA research on LSD to warnings of corporate groupthink, from visions of automaton assassins to conspiracy theories about ’global elites’. Today, brainwashing is almost taken for granted - built into our psychological and political language, rooted in the way we think about minds and societies. How did we get to this point - and why?