世代戰爭開始了嗎? 千禧世代是"雪花"? 嬰兒潮世代偷走下一代的未來?
X世代最悲慘? Z世代可以挽救氣候危機? 出生的時間已決定我們的價值觀、政治經濟的偏好嗎?
Are millennials entitled and lazy? Are baby boomers the most sexually liberal generation? Was generation X the last group to show loyalty to political parties?
In this original and deeply researched book, polling expert and professor of public policy Bobby Duffy explores how when we're born determines our attitudes to money, sex, religion, politics and much else. Informed by exclusive studies from IPSOS, as well as his own research, Duffy reveals that many of our preconceptions are just that: tired stereotypes.